Mattel launches Entrepreneur Barbie® and First-Ever Barbie® Business Bursary program
My daughter is five years old and she wants to be a teacher… today. Tomorrow she may want to be a rock star, but whatever she aspires to become, I will encourage her. I have always believed that girls can become whatever they choose. Growing up I spent countless hours playing with my favourite toy, Barbie®, as a lot of girls did. Today, Barbie® is still a large part of my life because my daughter has taken over. 150th Career Doll celebrates women entrepreneurs, and shows us with Barbie®, ANYTHING is possible!
The number of women entrepreneurs around the world is growing and the ratio of Canadian female entrepreneurs compared to men soared a remarkable 30 per cent over the last year and a half*. A recent Canadian survey hosted on the Angus Reid Forum reveals that 70 per cent of Canadian women entrepreneurs believed that anything was possible when they were a young girl — a belief Barbie® advocates and is celebrating with the launch of her 150th career doll, Entrepreneur Barbie®, in Canada.
In honour of Barbie® founder and entrepreneur extraordinaire, Ruth Handler, Entrepreneur Barbie® follows in very big footsteps. Barbie® after all became an astronaut in 1965, four years before man walked on the moon, and first ran for President of the United States in 1992. Entrepreneur Barbie® has a mission, to inspire every child’s imagination and to empower children to follow their dreams.
Alongside the launch of Entrepreneur Barbie®, the first-ever Barbie™ Business Bursary program is being introduced to inspire children to not only dream big, but to believe that those dreams can become a reality. The Barbie™ Business Bursary program is a national search for Canada’s Next Young Entrepreneurs, and a celebration of can-do spirit designed to spark the growth of Canada’s next-gen of leaders.
Barbie® – Building Tomorrow’s Stars Today
The Barbie™ Business Bursary encourages Canadians to nominate a budding entrepreneur – yourself, children, siblings, cousins, students or friends – under the age of 18, who demonstrates true entrepreneurial spirit, from now until September 1, 2014. To enter the national competition, simply visit the www.barbie.com/mydreams and share your or your nominee’s entrepreneurial dream.
Barbie™ will select ten amazing nominees and post their video profiles on Barbie™ my Dreams; and a jury panel will then select three winners to receive a $2500 Barbie™ Business Bursary to fund their big ideas.